Working Together – The Web Design Process

I provide web design and marketing services to clients in different cities all across the country. We stay in regular communication by phone and email, and you will be able to view your project online as it progresses. There are no limitations working this way.

Each project features the following phases, which ensure you will be completely satisfied with the end result…

Phase 1: Agree On Contract Terms

After learning about your project, I provide a straight-forward contract. This contract details the services to be performed, the cost, the timeline and other important terms. Every contract also includes a satisfaction guarantee. Once we agree on the contract terms, signed contracts are exchanged and the deposit is paid. A 30-50% deposit is required to get started, depending on the total cost of the project.

Phase 2: Marketing

Before the design is created, I create a document specifically for your company, which includes a tailored list of questions and suggestions for content to include on your website. The feedback you provide will help inspire marketing content for the website and provide a big picture of the value of your business, company, goals, and competition. With this valuable information, I am able to work closely with you to determine the following:

The Best Website Layout:  The layout of your site should guide visitors with ease to the important information in your website, and subsequently convince them to take an action (ie: contact you, purchase an item, etc). During this phase, we will finalize the specific pages, sections and navigation of your website.

Your Company’s SEO Needs:  We will decide on keywords, meta tags, and the best way to present your information to reach your target audience, and meet your future business goals.

Your Company’s Social Media Plan:  We will decide on the best way to integrate your website with Facebook, Twitter and other social networking sites to generate people’s interest and expand your potential customer base.

The Necessary Website Content:  I can help guide you in the preparation of your web content. It is important that your content is written with SEO in mind, fits into the structure of your website, differentiates you from your competitors, and is easy for your target audience to understand.

Phase 3: Design

I create the initial design for your website completely from scratch based on your specific company’s needs and information. Once the design preview is complete, I upload it to my server for your review. You will receive a preview link where you can view live progress of the design.  At this time you can provide any feedback and make unlimited requests for changes that I will implement into the design.  This is very different from a pre-made website template or web builder that the average web designer will use because it is completely tailored to your company, vision and preferences.

Phase 4: Development

Once you approve the website design, I convert this image into a fully functioning website.  I will create the entire website with all of your content and all the included website features.  The site is created using the latest web standards and with SEO in mind. During this phase, you will be able to make unlimited requests for changes, and I will implement them.

Phase 5: Publishing

Once the entire site is approved by you and meets (if not exceeds) your expectations, the final balance is due.  After the final balance has been paid, I install the new website on your server and complete any remaining SEO.  At this time I will provide post publishing-support and provide you with written instructions on how to maintain your website’s Content Management System.

Satisfaction Guarantee

Every website I create includes a Satisfaction Guarantee. I don’t expect final payment until you are absolutely THRILLED with the site I create for you.

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